Search advertising connects the right person with the right job in the right location.
Adverts appear on all devices including mobiles and tablets ensuring people can respond to jobs at their convenience.
Placing your adverts at the top of searches allows you to drive traffic away from your competitors.
As well as getting in front of the active jobseeker, your ads will also be seen by passive jobseekers who are not actively searching for a new position.
Social media has revolutionised the way in which candidates search for jobs and research potential employers. Studies show that around 76% of the UK population use some form of social media with Facebook and Twitter still by far the most popular.
The dawn of social media advertising has allowed us to target active and passive jobseekers more specifically than ever before. Adverts appear in users timelines and newsfeeds displaying key information and images, links will then send candidates through to the full job advert on jobsgopublic.com.
Candidates can be targeted based on specific criteria such as age, location, interests and behaviour allowing advertisers to filter out non-relevant users and focus solely on those more likely to convert into applicants.
Facebook and Twitter are by far the most popular social platforms. We’ve focused our efforts on building communities of relevant jobseekers, dramatically increasing the visibility of your vacancies.
Both platforms focus heavily on the behaviours and interests of the user making it possible to serve highly relevant content to the right people.
More broadly relevant campaigns can underpin your employer value proposition by encouraging open dialogue with potential candidates.
LinkedIn is commonly thought of as the social media platform for professionals. User profiles are treated as online CVs and a primary use for users is to research potential employers and find new opportunities.
Make your vacancies visible to professionals currently working in relevant positions that specifically match the requirements of your vacancies.
This maximises the chances of you receiving applications from high calibre, qualified candidates.
Due to its professional nature, LinkedIn advertising is particularly effective for more senior vacancies.
The Google Display Network is made up of over 2 million websites, reaching 90% of all internet users. These websites all have advertising space of varying sizes on which advertisers using the Display Network can feature visually striking and engaging adverts.
Advertising on the Display Network allows advertisers to place their vacancies in front of passive candidates on a variety of sites. Candidates are targeted based on age, location and behaviour, including websites they visit regularly and other data that Google collects based on their activity. This means that adverts will only be served to those that you specify.
Your adverts will appear on a variety of sites throughout the Google Display Network, reaching a significantly wider audience.
Striking visual adverts will engage passive candidates in a different way.
Adverts will raise brand awareness for your organisation. They will also raise your organisation’s profile as adverts appear on a range of websites.
As an innovative and little-used method of attraction, you’re vacancy will stand out from the competition.
90% of candidates look for further information on an employer before applying – sponsored editorial lets you control the brand, message & story they see.
Featuring your organisation will significantly raise candidate’s awareness of your organisation and brand, encouraging applications and identifying you as an ‘employer of choice’.
Encourage those who might not have previously considered a career in your industry with a focus on your organisation, culture and vacancies.
Featuring content about your organisation on the blog advertises your offering to passive jobseekers, expanding your audience.