Case studies

Managed Recruitment

Hackney Homes Campaign

The Challenge

Following a major review of their services based on extensive resident feedback and a wish to provide excellence, Hackney Homes urgently needed to fill a number of vacant & newly-created frontline posts.

This was an extremely challenging brief due to the sheer volume of varied candidates required and would therefore require a dynamic and unique approach.

Hackney Homes selected Jobsgopublic to undertake this project based on their established reputation for providing innovative recruitment and resourcing solutions, within the public and not-for-profit sectors.

vacant
posts

45

different
roles

21

levels of
role

3

The Solution

An array of advertising, search and sourcing techniques driving traffic through to the dedicated campaign microsite. Powered by the Jobsgopublic Applicant Tracking System, the microsite acted as the hub of the campaign as well as providing the application platform.

The Result

Jobsgopublic listened to us and understood the brief, we have saved a large amount of time and money by outsourcing this campaign. We have been really impressed with the quality of candidates and would recommend Jobsgopublic services to other public sector authorities.

Neehara Wijeyesekera
Division Head of Tenancy & Leasehold Services, Hackney Homes

visits to the comprehensive campaign microsite

35k

applicants invited to take numerical & verbal tests

470

candidates put forward to telephone interview

220

highly suitable candidates presented as shortlist

160

Conclusion

This campaign was a huge success, achieving a significant saving to Hackney Homes, both financially with over 50% cost-per-hire reduction on previous campaigns, and resource-wise with hundreds of hours of management time saved.

We are delighted with the success of this campaign and were thrilled to win Best Volume Recruitment at the 2014 Public Sector People Managers Association (PPMA) awards.

Social Work Attraction & Engagement

Birmingham City Council

The Challenge

Recruiting social workers is notoriously challenging but vital for any Council. Since 2008, following a series of “inadequate” OFSTED judgements and assessments, the effective recruitment of social workers became one of the Council’s top priorities.

The Council knew they had to take a different approach and BCC’s Recruitment Team formed a close partnership with Jobsgopublic to rise to this large-scale challenge.

Back in 2012, Jobsgopublic worked with Birmingham to create a solution that would change social workers’ perception of the council, and build a pipeline of experienced candidates via an online talent portal.

challenge
perceptions

build a
pipeline

large-scale
recruitment

The Solution

To meet this challenge, Jobsgopublic devised an “always-on” campaign, utilising Google, Bing & LinkedIn advertising as well as targeted emails to drive traffic to a dedicated site.

From here candidates are prompted to register on a talent pool, building a pipeline of potential applicants. With regular communication about upcoming events, news and vacancies, a real relationship is built with candidates in advance of application.

We’ve continued to develop and grow BCC’s microsite using Google Analytics, heat maps and candidate surveys. New site features include a dedicated interactive events page, videos and a newly designed job page.

These are just a few of the on-going developments that have led to 134 social workers being recruited in the last 12 months.

The Result

Jobsgopublic consistently use innovative solutions to develop our ongoing Children’s Services campaign. The implementation of an ‘always on’ attraction campaign has led to a consistent stream of candidates entering our Talent Pool, giving us a growing database to tap into when needed. The Talent Pool is easy to use and allows us to quickly run a search and contact candidates on the same platform.

Head of People Resourcing & Business Development, Birmingham City Council

visits to the social work microsite

83k

applicants registered on the talent pool

1282

social workers shortlisted and interviewed

364

social workers appointed in 12 months

134

Managed Recruitment - Apprentices

Land Registry Apprenticeships Campaign

The Challenge

Following a period of significant downsizing, Land Registry had not recruited in to their operations function for 7 years. With 42% of their staff nearing retirement age and a planned move towards digitisation, the organisation found themselves with an urgent need to refresh its workforce and plan for the future.

In May 2014 they decided to launch a new apprenticeship scheme in response to these challenge. The high quality scheme is designed to prepare young people for the world of work, allowing them to study for a BTEC in business administration, alongside paid work.

The timetable presented its own challenge - the decision was made in May to create 60 new apprentice roles to start in September, across sites in Telford, Leicester and Nottingham. The large volumes of candidates required within such a short time period required a dynamic and innovative approach.

apprentice
positions

60

separate
locations

3

month
timescale

3

The Solution

Jobsgopublic drove relevant traffic to a dedicated campaign microsite using an array of digital advertising, social media attraction and search and sourcing techniques.

Candidates were then asked to register their interest onto a talent pool. Applicants were sorted and filtered, and relevant candidates matching key criteria were sent to a secure application form. Following further evaluation a highly targeted shortlist was then presented to Land Registry.

The Result

We have saved a significant amount of time and money by outsourcing this campaign and couldn’t be happier with the results. The attraction methods used were innovative and highly targeted, the use of the talent pool as a filtering tool was extremely effective and the shortlist presented to us was made up of high-calibre candidates who precisely fitted the brief we gave. There is no better proof of the standard of applicant, than the fact that we used the reserve list to recruit to a further 20 positions 4 weeks later.

Caroline Anderson
HR Director, Land Registry

visits to the campaign microsite

17k

applicants registered on the talent pool

1076

invited to complete a full application

382

apprentices hired - 100% success!

60

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