To meet this challenge, Jobsgopublic devised an “always-on” campaign, utilising Google, Bing & LinkedIn advertising as well as targeted emails to drive traffic to a dedicated site.
From here candidates are prompted to register on a talent pool, building a pipeline of potential applicants. With regular communication about upcoming events, news and vacancies, a real relationship is built with candidates in advance of application.
We’ve continued to develop and grow BCC’s microsite using Google Analytics, heat maps and candidate surveys. New site features include a dedicated interactive events page, videos and a newly designed job page.
These are just a few of the on-going developments that have led to 134 social workers being recruited in the last 12 months.