Navigating social media for public sector jobseekers: Building a professional digital presence

As a jobseeker in the public sector, it’s important to maintain a professional online presence. Social media is a powerful tool that can allow you to connect with your peers, stay up to date with your industry, showcase your expertise and connect with potential employers. 

However, it is also a tool that employers may use to research you when shortlisting candidates for interview. Therefore, it’s important to know what to post online.

In this blog we will explore social media and how to enhance your chances of securing a role in the public sector. 

Does your social media stand out for all the right reasons?

1. Clean up your professional profiles

Firstly, have a look at your current professional profiles. Is there anything on there that would be deemed unacceptable?

Several organisations look at social media as part of their vetting process. So, remove anything that isn’t appropriate, such as:

• Offensive comments
• Political/religious commentary
• Illegal activity
• Complaints about work
• Information that is unsourced or speculative
• Personal information
• Offensive images

2. Your profile picture

Use a professional profile picture on any platforms where you are promoting yourself or your business. It can be tempting to put on a photo of you and your pals or perhaps you and your children, however it is best practice to use a headshot. 

It doesn’t need to be taken by a professional photographer, but just a photo of you will be great. 

3. Check your information is up to date

If you are creating a LinkedIn profile then ensure your profile is complete and showcases your skills, experiences, and accomplishments. Write a detailed summary that highlights your commitment to the public sector and your career goals.

Struggling to decide what skills to showcase? Check out our ultimate guide to writing your CV for some inspiration!

4. Expand your network

Follow and engage with any public sector organisations you might want to work for.  Many of our clients will share updates, new job postings and insights about what’s going on in their community. 

Through engaging with their content, you will stay informed while demonstrating your interest and knowledge in the public sector. 

There are also professional groups and networks you can join which are relevant to your profession and the public sector. Engage in conversations, share your insights, and connect with professionals who share your interests. 

Having a mutual link in your network can lead to valuable connections that can give you access to information and job vacancies.

5. Demonstrate your values

Public sector organisations look for candidates who share their values and commitment to the community. It’s important that your posts are respectful and there are some areas to avoid in order to prevent damaging your professional reputation:

• Inappropriate content
• Personal drama
• Negative comments
• Inaccurate information
• Oversharing
• Irrelevant information
• Confidential information
• Unprofessional profile picture

6. Your personal brand

Building your personal brand can be daunting, but it’s a great way to increase your chances of success as a jobseeker. So, here are some of our top tips:

• Engage thoughtfully.
• Separate personal and professional accounts (For example, if you have a Facebook or Instagram account for your business, don’t post personal photos like your nights out on them!).
• Limit your personal information.
• Mind your language and tone.
• Make connections and ask for LinkedIn recommendations from those who have worked with you.
  
  

A professional social media profile is an extension of your professional identity. You’re always learning, so if you have achieved something new then make sure your profile is updated. That way, your profile is always evolving as you develop your career too!

Are you on the lookout for your next role? Don't forget to save your searches on jobsgopublic.com to receive job alerts and be the first to hear about new vacancies in your area.