We are always keen to understand as much as possible about those using Jobsgopublic.
What they are searching for? Where are they located? What’s there current situation? It’s vital we know this information, as we want to ensure we deliver the best possible service.
As we still try and embrace the New Year (how is it February already?) we thought we’d look back at 2014 and see what the top 10 searches were on Jobsgopublic.
We have complied the list from Google Analytics data, which tracks the ‘search terms’ made on Jobgopublic.
The top 10 occupational searches over the last year were….
3. Social Worker
6. Teaching Assistant
So how do these compare to 2013’s top search terms?
Housing and Finance maintained their places at the top of the list, Housing has always been an extremely important area and 2014 saw us play an active part in #HousingDay including a number of dedicated blogs in order to continue to engage our Housing audience.
There was a significant rise in searches for Social Worker which leapt from no. 6 in the 2013’s list to third in 2014. Social Care is a continuously growing industry and we have been consistently focusing on social worker engagement, this again includes our involvement in World Social Work Day. We also had a number of blogs which included ‘Day in the Life’ articles and detailed features on ways to get into social work and insights into the industry. We have also created our own Social Work Talent Pool to ensure we are getting the right jobs infront of the right people.
So what changes will 2015 bring?
2014’s results saw searches for ‘Teacher’ take a step up the rankings from 8th to 7th. We expect this to rise again this year as our focus on Education as a sector continues. Our increasingly growing social work audience will undoubtedly increase the number of searches but will it break into the top 2?