Last year, we were honoured to be presented with the PPMA award for Best Volume Recruitment Campaign for our work with Hackney Homes.

Since the ceremony last May, we have been extremely busy working on some exciting campaigns and have continued to develop some extremely effective partnerships with top public sector organisations.

As a result, we are extremely delighted to announce that we have been shortlisted 3 times this year!!

The 3 awards we have been shortlisted for are:
• Private Sector Partner/ Supplier of the year – Birmingham City Council
• Recruitment Campaign of the Year – Land Registry
• Private Sector Partner/ Supplier of the year – London Borough of Havering

Private Sector Partner/Supplier of the Year – Birmingham City Council

The partnership between Jobsgopublic and Birmingham City Council‘s ‘People Solutions HR’ team began in 2013, combining a wealth of knowledge of expertise and marrying public sector ethos with private sector innovation.

The partnership is built around a determination to transform public sector recruitment, reducing costs and improving outcomes whilst providing the highest possible level of customer service.

In its 17-month existence, this partnership has experienced significant success when faced with significantly challenging recruitment briefs. Successful campaigns have included:
• The launch of Land Registry’s first ever apprenticeship scheme
• A campaign to recruit 45 varied posts for Hackney Homes within a 12-week period
• The provision of holistic solutions for the recruitment of hard-to-fill critical social work positions

It is through campaigns such as these in which the partnership has been able to showcase their ability to provide innovative recruitment and resourcing solutions. This has been achieved through the implementation of sophisticated digital attraction methods, dynamic software solutions and public sector recruitment expertise developed through decades of experience.

Private Sector Partner/Supplier of the Year – London Borough of Havering

Following the publication of their Children’s Social Work Workforce Strategy, London Borough of Havering were faced with a significant challenge in the recruitment of social workers. This included dramatically reducing the vacancy factor by 22% whilst simultaneously reducing their reliance on agency workers and placing themselves as an ‘employer of choice’.

Havering also faced the problem of talented social workers being drawn to the better paid jobs in the better-known inner-London boroughs. In other words Havering were finding it hard enough to hire social workers, but even harder when asking them to work for a borough which they’d probably never heard of.

The partnership between Jobsgopublic and Havering began in order to effectively tackle these challenges.

This involved promoting the Havering employer value proposition and developing an attractive Children’s Services brand through an innovative campaign and an active recruitment process.

The campaign was considered to be a huge success with a number of key roles being filled, achieving the vacancy factor target. Following the success of this first campaign, Havering completely outsourced the ‘Havering Adventure’ campaign for our Early Help and Troubled Families Service

“Jobsgopublic was, without doubt, instrumental to our achievements. With the support of Jobsgopublic, we’ve shown that it is possible to attract and successfully recruit into these roles and save costs”.

Recruitment Campaign of the Year – Land Registry

The Land Registry Apprenticeship Scheme was born out of an urgent need for Land Registry to rejuvenate their workforce, 42% of which were entering, or nearing retirement age. Having not recruited to their operations function for 7 years, Land Registry needed to place a firm focus on the future as they looked to digitise their services and move forward.

Land Registry chose Jobsgopublic to lead the first apprenticeship scheme in their 150-year history. The scheme would see 60 young people, aged 16-25, split between locations in Nottingham, Leicester and Telford as part of a 2-year programme that would see them earn a proper wage whilst also working towards a BTEC in Business Administration.

Despite the incredibly attractive offer, the campaign posed a number of challenges, not least of which were a tight timescale and an even tighter budget. Jobsgopublic devised a campaign that involved a range of digital attraction methods directing candidates to a dedicated microsite. Applicants would then register their interest on a talent pool before being filtered against basic criteria. Successful candidates would then be invited to apply in full through Jobsgopublic’s Applicant Tracking System (ATS). Jobsgopublic would then supply a shortlist to Land Registry for interview.

This campaign resulted in a 100% success rate, with not only all 60 positions being filled but Land Registry went back 4 weeks later and used the talent pool to recruit a further 20.

“We have been extremely impressed with Jobsgopublic, the 100% success rate is a testament
to the professionalism and expertise they brought to the process.”

“I would have no hesitation in recommending Jobsgopublic’s managed recruitment services
to other organisations. They listened to us, understood our needs and kept us fully informed throughout.”

Fingers crossed…

This year’s awards will be held on 16th April 2015 in Bristol and Jobsgopublic will be well represented as we look to adding to our PPMA collection. Best of luck to all those who have been shortlisted and we’ll see you in Bristol.

For the full shortlist, head over to the PPMA website.