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How media tracking can boost your recruitment

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How media tracking can boost your recruitment
Sam Wilson, The 1st of July, 2016

In today’s recruitment climate, the ability to make smart decisions based on hard facts is an incredibly valuable commodity. When attempting to secure the best talent – in the face of ever-tightening budgets and a shrinking pool of candidates – knowing your budget is being spent in effective ways that will reap results is a rare luxury.

At Jobsgopublic we understand these pressures, and we’ve been developing a range of new ways to support you in making smarter decisions in your recruitment.

As part of our dynamic Applicant Tracking System (ATS), we have introduced a set of comprehensive media tracking functions, allowing users to gain a very clear idea of which advertising platforms are the most effective for them. This in turn leads to more informed decisions about where your advertising spend will return quality applications, saving you money and delivering results.

Our simple share links function allows you to track where a candidate has seen your advert, from initial click right through the application process – even where you’re using a diverse range of third party media. We’ve invested in a robust cookie-based solution, allowing us to avoid any blockers that have traditionally made media tracking less accurate. This provides you with up to the minute information of how many views, apply clicks and applications have come from each media source.

Once your advert has closed, the ATS will continue to track candidates’ progress and report as to which outlets provided candidates who were shortlisted, interviewed and appointed. This end-to-end tracking is an important factor: one media source might provide you with large numbers of applications, however if none of those applicants is suitable to be taken through to interview then the cost of this advertising was a waste.

Media tracking through the Jobsgopublic ATS puts you in control of reporting, giving you complete transparency over what you’re spending on each media source and the results you are getting for your money.

One of the greatest features of the Jobsgopublic Media Tracking function is its ease of use. Designed to be free of complication, the system allows you to easily take control and run reports relevant to you, including reporting by both directorate and department.

Comprehensive media tracking will help you only use your advertising budget on media sources that work for you – and not just in terms of driving traffic, but providing you with high quality applications that lead to interviews and, ultimately, hires.

To find out more, please contact your account manager.

How can we help?

Let us know how best to contact you and one of our recruitment experts will be in touch.

If you are a candidate having trouble applying for a vacancy or require any other kind of technical support, please contact our Support team via support@jobsgopublic.com