We often hear the line ‘candidates don’t look for jobs in the summer’ and therefore it’s a bad time to advertise.
However, this is very much a myth. Traffic to Jobsgopublic was in fact up by 20% year on year last Summer and showed the same high numbers as June and September.
With technology playing a major part of everyday life, people no longer switch off so it is actually a great time to advertise your vacancies!
So, what does this mean for you?
We have sizzling summer packages available for you to attract the right candidates and take advantage of this fact.
However, if you’re still not convinced, let us explain some more…
Why it’s great for your candidates:
Social Media Addiction
Let’s be honest, our phones have taken on a whole new identity from the days of being a simple device for making calls to our friends and family. They are now literally mini pocket computers that we’d struggle to live without, and with social media being such a dominant force, the two go hand in hand.
Candidates today are not only using social media to upload their latest holiday selfies to Instagram, but to also keep their eyes out for the latest job opportunities. With more time on their hands in summer to then apply for these roles we would recommend striking while the iron is hot!
No roaming charges + Wi-Fi everywhere
Speaking of selfies, holiday makers are ready to show off their tanned sausage legs on the beach in real time, and with many networks removing roaming charges and Wi-Fi being available in the majority of hotel destinations, people don’t switch off from their job hunt.
This is a great time to promote your roles and reach a passive audience that happens to be flicking through social media with the sand between their toes!
People are multitaskers
If your potential candidates haven’t been fortunate enough to get away this summer, at least they have Love Island to keep them occupied!
However, keeping up with the latest break ups on the island isn’t the only thing they are doing, as scrolling through social media between the ads is second nature.
A great time to attract passive candidates at home with exciting jobs offers wouldn’t you agree?
As much as folks are eager to see if Jack and Dani will last the test of time, surely the thought of a new job opportunity is a bit more thrilling!
Why it’s great for you:
Availability for Interview
One reason clients would typically hold off from interviews during summer is that candidates might not be able to attend.
However, with tools such as Skype and WhatsApp, this is not the case anymore. Interviews can literally take place anywhere, even from a sun lounger in Majorca!
With the sun shining, longer days and people getting a bigger dose of vitamin D, the mood in most offices is at an all-time high. As a new starter, this is a good time for a company to showcase themselves in the best light.
Not to mention the up and coming summer parties that can act as one of the best ice-breakers for a new employee!
It’s more than likely that many organisations will still be under the illusion that looking for candidates in summer is not worth their time (unless they read this blog of course!)
So, why not take advantage of this fact and get ahead of the crowd who are sitting waiting patiently to advertise their roles in September.
Take full advantage of our exciting Summer offers by following the link here: https://clients.jobsgopublic.com/advertising/