When competition for the best talent is at its highest, do you know what would swing a candidate’s decision your way?

Are you aware of the key reasons that your current employees enjoy working for you?

It’s no secret that candidates today are spoilt for choice when it comes to the opportunities available to them. When the differences in terms of the actual responsibilities and duties from job to job are limited, it’s time to think about what else is going to lure the best people to you.

Your employee value proposition (EVP) is your offer to candidates, beyond basic employment. It incorporates your company culture, the extra benefits that your people enjoy, training and development opportunities and anything else that an applicant will experience outside of their basic day to day duties. Giving a candidate a clear idea of what makes working for you special can make all the difference in convincing them to choose you over your competitors.

At JGP, we’ve worked with a number of organisations to help them realise and develop their EVP. This has involved not only helping them realise what their prospective candidates are looking for but also why their current employees chose to work for them, and are glad that they did.

In most instances, developing your EVP doesn’t involve introducing new initiatives, benefits or offers – it simply involves an inward look of what is currently on offer and ensuring that its properly communicated.

Our work with our clients has often involved conducting interviews and round table discussions with a range of current employees. During these sessions, we discuss what they enjoy most about working for their organisation and what’s different about working there to previous employers.

Once establishing what sets you apart, the only remaining challenge is ensuring that your candidates know about it.

How do I communicate my EVP?

Those that communicate their EVP most effectively properly utilise all of the platforms at their disposal – integrating it into all aspects of their recruitment campaigns.

• Do you talk about company culture and benefits in your job adverts?
• Do you have a website or section of your website dedicated to working life?
• Have you considered using video or a podcast to give your people a voice, so candidates can hear directly from them?
• Do your social media accounts give an insight into life at your organisation?

If you’re interested in finding out more about how we can help you develop and communicate your EVP, then please don’t hesitate to get in touch. Our team can advise on the best ways to set your organisation apart from the competition and become the obvious choice for the candidates you want.