Birmingham Children’s Trust makes a positive difference for children, young people and families in the city. Their recruitment campaigns focus on finding local people with the drive and passion for family social care work.
The trust has gone from strength to strength and celebrated a ‘Good’ Ofsted rating in 2023. On average, the trust has 30 children’s social work vacancies every week.
Before working with Jobs Go Public, the team did not have an established digital recruitment strategy, including the tools to find candidates and the data to improve their approach to recruitment over time.
Due to the pace and variety of roles managed by the trust, the team required faster and more proactive hiring solutions. As a result, we:
Our range of digital recruitment solutions are designed to complement each other but also be effective as standalone services.
Birmingham Children’s Trust first approached us to advertise their children’s social work vacancies with a Jobs Go Public branded careers microsite, which enables them to showcase their employment offer to candidates.
They then combined this with the use of our applicant tracking system.
Targeted emails help to remind this developing talent pool of the latest job opportunities, complemented by our performance marketing ads which target relevant active jobseekers at the start of their job search.
Few online job boards also provide performance marketing services, but this method makes sense in a hiring environment where two-thirds of job searches start with a search engine.
Whereas standard performance marketing campaigns allocate an entire budget to a specific event or time period, rolling ads for Birmingham Children’s Trust are constantly live for social workers and senior social workers.
As a result, we continuously gather insights on which platforms perform best, and which times of the year are more successful, then allocate the budget accordingly across the year.
Birmingham Children’s Trust benefits from years of recruitment data that we have built up through our ATS and performance marketing campaigns. These insights help to optimise future campaigns, and platforms like Google are better suited to long-standing performance marketing campaigns.
The team feels confident to promote the full range of their vacancies with Jobs Go Public, and we regularly discuss new campaigns to attract even more candidates.
Our role is to be an active part of their hiring process, and our always-on campaigns enable us to be responsive and flexible to match the scale of new roles coming through the door at the trust.
Find out more about how our campaigns work
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