After 25 years, Jobs Go Public is taking the next step in its journey of championing the public sector.
Today, we announce...
Our mission
Our mission is to be a force for good in the public sector.
By combining passion, experience and expertise, we create bespoke recruitment solutions that set the standard in public sector recruiting and connect the best talent with organisations that make a difference.
We are the specialists that truly support the public sector.
The brand: Bringing good people together
It all began with crafting our brand story – one that encompasses who we are,
what we can do for our clients and candidates, and our expertise.
Our brand story
We are champions of the public sector. We don’t just find people jobs. We find them fulfilment. We don’t squeeze candidates into roles they don’t fit. We’re an honest, friendly bunch that put people before profit.
For over 25 years, we’ve worked side-by-side with public sector organisations. Experiencing their challenges, first-hand. So, we get it. We understand the hurdles they face and the hoops they must jump through. It’s why we started Jobs Go Public. To be the specialists that truly support the sector.
Our recruitment ecosystem helps good people connect at the right time, the right place, for the right role. Combining data and insight, we cover every base to ensure we’re able to create bespoke recruitment solutions for every scenario.
So, whether it’s a specialist role for those ‘harder to find’ positions or a targeted recruitment campaign for vital roles that keep the sector ticking - our expert team is best placed to make it happen. When it comes to the public sector, we don’t just talk the talk.
Our logo
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We wanted our logo to combine our determination to fly the flag for the public sector with our proactive approach.
As you see here, a ‘Go’ flag is front and centre of our logo and serves as an icon for Jobs Go Public moving forward. It represents our aspirations, values and mission, and expands into an impactful look and feel that encompasses our trail-blazing and innovative brand personality.
Our colours
Anyone who is familiar with us will also associate us with the colour purple. It’s been part of Jobs Go Public in all our guises from the start, and it will continue with us into the future. Working alongside this core colour is a balance of strong greens to represent growth and a calm pastel palette that reflects the public sector: nurturing, empathetic and protective.
We created a colour palette that is both recognisable and fresh as we take this long-standing brand into its next chapter.
Our tone of voice
Our messaging follows five guiding principles:
Approachable. Influential. Dynamic. Trusted. Analytical.
Our communications approach is proactive, responsive, and positive as we focus on finding solutions, not creating more issues. We’re an approachable bunch, and we know our stuff, too.
It is our job to be clear in what we say and have the evidence and experience to it back up. We have the data, client reach and expertise to provide valuable insights that will help our networks and the sector as a whole.
Our brand values
- Human first: with a genuine passion for what we do. We put ourselves in the shoes of others to help get them where they need to be.
- Lead the way: originals never follow. We’re bold and embrace new technology and ways of thinking. If we stand still, we fall behind.
- Know our stuff: if our team don’t know the public sector, we can’t be experts. We live and breathe it, and never stop learning.
- We stay nimble: be responsive, be agile, and forever poised to adapt to client needs and the hurdles they face.
- And thrive together: we collaborate, pull together and pull our weight. Our team trusts each other to do the right thing and together we'll do great things.
From social care to healthcare, education to emergency services - some jobs just mean more. It’s why we do all we can to actively give back to community projects while dedicating ourselves exclusively to the sector.
Our website: Right time, right place, right role
With our candidate registrations growing by 200% since January 2023 alone, we needed to create an ecosystem that enabled them to find the roles they’re looking for quickly and easily.
In turn, this enables us to grow our pool of great candidates and match them to our client roles. More candidates mean more public sector roles are filled quickly, which is the aim for our clients.
Later down the line, we’ll be introducing a brand-new applicant tracking system which will increase efficiency, improve the candidate experience, and increase the level of hiring insight for clients. Watch this space…
Our offering: People powered. Data-driven.
With combined public sector experience of over 40 years in our senior leadership team alone, team Jobs Go Public is the best in class. But our work is not over yet.
Our tech team is working behind the scenes as we speak, and we can’t wait to show you our next iteration of innovations soon. Stay tuned for more exciting changes!
“2023 marks a milestone for Jobs Go Public as we celebrate 25 years in business and look forward to our next chapter. We recognise that our world will continue to change and we’re responding by investing more in our team, technology, and brand than at any time in the past decade.
“To quote John F. Kennedy, “Change is the law of life and those who look only to the past or present are certain to miss the future.” - David Marshall, CEO
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